Spice Route is the highly regarded inflight magazine of SpiceJet, India’s favourite airline that has made flying more affordable for more Indians than ever before. SpiceJet flies close to 1.15 million passengers every month on its 350 average daily flights to 47 destinations, across 41 domestic and 7 international routes. The airline connects its network with a fleet of 31 Boeing 737NG and 17 Bombardier Q-400s aircrafts. SpiceJet is also India’s favourite airline because it clocks the highest industry OTP (On-time Performance) and PLF (Passenger Load Factor) every month. It has registered over 90% PLF for 24 consecutive months.
During November 2016, SpiceJet registered a PLF of 92.5% and the OTP for the month stood at 81.7%. The airline has also topped OTP for individual metros namely Mumbai, Delhi and Hyderabad, among airlines with sizeable industry operations. This is the fifth consecutive month when SpiceJet has achieved the highest OTP in Mumbai. Equally important from the passenger perspective, Spice Jet has one of the lowest cancellation rates in the industry with the figure for November 2016 being just 0.67%.
Spice Route is published by MW. Com India Pvt Ltd, a leading magazine publisher based out of Mumbai. Founded in 1999, the company has over the years built up a strong reputation for the quality of its publications. The magazines in its stable include MW (Man’s World), India’s first and leading men’s luxury lifestyle magazine, and Rolling Stone India, the local edition of the world’s largest music magazine.
MW.Com also have a wealth of experience in custom publishing, having created and brought out magazines for companies and organizations like Mahindra Holidays, Kuoni Travels, Future Group, Airtel, the National Centre for the Performing Arts, Deccan Aviation, etc.
MW. Com has also been active in the area of inflight magazines for more than a decade. It created and successfully ran Simplifly the inflight magazine of India’s pioneering budget carrier Air Deccan for five years, before the airline was taken over by Kingfisher. Subsequently it published Go-getter, the inflight magazine of Go Air for over five years. It has been publishing Spice Route magazine since January 2016.